I went to Heathrow airport terminal 1 to terminal 5 to do survey to 100 people regarding airline’s sustainable activities.
I discovered that most young people (19 to 29) were willing to help me.
On the other hand, it was very hard to get a good response from elder people, as they were tired for traveling and conservative.
Most people said they are interested in green activities, but haven’t done any activities yet. Also, most people said they don’t know algae-based fuel and not sure if it is good to use as fuel. In addition, they didn’t know KLM sustainable activities. Therefore, if KLM does sustainable brand campaign, people would know the company’s good activity and will have interest of green issues more.
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