The result was:
-Aged between 20 and 29 showed the most interest for my research: They are very positive for answering questions, interested in my project and green issues by airline companies.
-76% people do not know any about airline company's sustainable activities and 84% people do not know about algae-based fuel.
-Therefore, 68% people said it is uncertain that algae-based fuel is good for using because they do not have information about it.
-75% people answered they are strongly agree and agree about KLM sustainable brand campaign. The hypothesis is that
many people do not know about KLM sustainable activities. As a result, it is better to inform their service.
-Best graphic design for KLM sustainable activities are advertising, brand identity, web/tv, recycle plate and interior design.
-94% people answered that they are interested in recycling, but 56% people are actually doing something for making the better environment.
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