A background for the big idea:
KLM is going to:
Green-using "algae-based fuel"
More friendly
Surviving without cutting flight cost
Sociable
Better service
The new business is that KLM is going to use algae-based fuel if succeeded and clear safety issue and supply.
KLM needs the better communication and inform everyone that they are caring people and green.
How can KLM link each other to inform their service and green activities?
"Coexistence"
Between KLM and humans
Between KLM and living creatures
Between land creatures and sea creatures
Between flying creatures and land creatures
Between flying creatures and sea creatures
All of them links together for food chain and living on the planet.
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