Unlike brand identity (revolution), I completely changed the image of brand identity.
I still remain sky blue colour, but it is part of importance for shifting the colours.
Sky blue to green to yellow.
The colour meaning is:
to change the original service: Sky blue
to caring company for people and environment: Green
to promise bright peaceful future: Yellow
As a visual, there is no crown and power of Royal Ducth; however, the shape of identity, circle has the meaning.
The circle represents "Orb".
Orb is a ball that a king hold as a power. The meaning is also involved a globe.
It is power and a living place.
I attached some pictures, which I used for getting inspirations for identity.
Orb:
1: any of the concentric spheres in old astronomy surrounding the earth and carrying the celestial bodies in their revolutions
2archaic : something circular : circle, orbit
3: a spherical body; especially : a spherical celestial object
4: eye
5: a sphere surmounted by a cross symbolizing kingly power and justice
(Source: http://www.merriam-webster.com/dictionary/nautilus)
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